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Privacy Policy

Here at the paper doll’s house, we take your privacy seriously and want to be clear and transparent about what data we collect, how it is used and what rights you have with regards to your data. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from or visit www.thepaperdollshouse.co.uk (the “Site”).

Section 1 - what do we do with your information?

1.1: When you purchase from our shop

When you purchase something from our shop, we collect the personal information you give us such as your name, address, phone number and email address. We use the order information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this order information to communicate with you, screen our orders for potential risk or fraud and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. Every email (other than order-related emails) will include an unsubscribe link in the footer which will allow you to opt-out of any further email marketing communication at any time.

1.2: When you sign up to our mailing list

If you opt-in to receive emails from us via a sign-up form on our website, we may send you emails about our shop, new products and other updates. Again, you are free to unsubscribe at any time.

 

We use Wix.com as our email and membership management provider and your email address will be stored securely on their servers. You can read the Wix.com privacy policy here.

1.3: When you visit our site

When you visit our site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

 

Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. This information helps us to gain useful insights such as our most and least popular pages, most popular products and the average time spent on our site. The cookies used for this purpose contain no personally identifiable data.

Section 2 - consent

1.1: How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, you consent to our collecting it and using it for that specific reason only.

 

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

1.2: How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at hello@thepaperdollshouse.co.uk.

 

Alternatively, you can unsubscribe from our email list by clicking the unsubscribe link at the bottom of every email we send. The exception to this is transactional emails (e.g. order confirmations, shipping confirmations, customer service follow ups), as these are necessary in order to provide the service we offer.

Section 3 - disclosure

We will only disclose your personal information if we are required to do so by law or if you violate our Terms of Service.

Section 4 - sharing your personal information

We share your personal information with third parties in order to allow us to fulfil our services to you. For example, we use Wix.com to power our online shop. You can read more about how Wix.com uses your personal information here. Your data is stored on the Wix.com secure servers behind a firewall.

 

If you choose a direct payment gateway to complete your purchase, your credit card data is stored temporarily. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

 

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

 

PCI-DSS requirements help ensure the secure handling of credit card information by our shop and its service providers.

Section 5 - your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us by sending an email to hello@thepaperdollshouse.co.uk.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.

Section 6 - data retention

When you place an order through the Site, we will maintain your order information for our records unless and until you ask us to delete this information. However, we reserve the right to decline the request if a legitimate legal justification exists (e.g. records required to fulfil tax obligations).

 

Any anonymous analytics data will be retained for 60 months in order to allow us to analyse our website trends over a five-year period.

Section 7 - security

To protect your personal information, we follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

When you place an order with us, we protect your credit card information by using a secure server (SSL- secure socket layer-encryption, the Internet standard for secure transactions) for browsers that can accept it. SSL encrypts your ordering information, such as your name and credit card details so that they can't be read in transit. The financial data is available only to the banks and credit card clearing services for the purpose of processing payments.

As an additional safety concern, please be assured that once the transaction is complete, your credit card details will not be stored on our database along with your other personal details.

 

Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional industry standards.

Section 8 - cookies

We use cookies to provide the services and features offered on our website, and to improve our user experience (see Section 1).

A cookie is a tiny text file that contains some information that may be passed back and forth between your browser (e.g. Internet Explorer, Chrome, Firefox, or Safari) and a computer running a website (typically the site that set the cookie). It is only a plain text file, does not contain any code and cannot do anything. Most websites set them and many cannot function properly without them. Typically, they just contain an identifier so that the server knows that it has seen this visitor before. This means, for example, that someone can log in to a website and stay logged in or they can set their preferences or not be repeatedly shown the same information. If a website didn't use cookies it would think you were a new user every time you moved to a different page.

 

By navigating to our site and clicking “I Accept”, you agree to such use of cookies, unless you later decide to disable them. Please note that if you delete or disable our cookies you may experience interruptions or limited functionality in certain areas of the website.

Section 9 - age of consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Section 10 - changes to this privacy policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Site. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

 

If our shop is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Questions and contact information

If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact us by email at hello@thepaperdollshouse.co.uk or by mail at:

the paper doll's house, Studio 133088, PO Box 7169, Poole, BH15 9EL.

Version 1.0 - 20-Mar-2026

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